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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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If you are doing copywriting, make sure you know about the product well, and you have to select the primary and secondary pain points to target the audience’s minds. All products cannot fit all the pain points, so you have to work according to the products and need precisely. And I am quite satisfied with the thoughts drew has shared in his book.

In addition, as the author has worked in many ad agencies for many years, he is a legend in this field. So in this part, he is sharing the precious knowledge of ad-agencies secrets. He has shared beneficial secrets that they used in their ads to sell the products. And he has mentioned over 40 secrets. You can read these valuable and exciting secrets in-depth to boost your business. Regardless of the business, you are doing, whether it’s an online business like stores, freelancing, etc., or your regular business. Ads play a vital role in grabbing your customers with immediate effect. You know what I mean. The plain, afraid-of-risk copy that dominates our society. Drew does away with those within the first PARAGRAPH of this book. He opens by saying "Trash, trash, trash! That's how I describe 99 percent of today's advertising. It's dumb. Boring. Weak. Not worth the paper it's printed on. Am I angry? No. Realistic? Yes. But don't just take my word for it. Look in your trash can."If you want people to respond to your offer, you have to make it as easy as possible for them! Don’t you be the lazy one!

The document typically covers topics such as the benefits of cashvertising, how to structure a cash offer, and tips for maximizing the impact of your campaign. How to Write "Dragon-Slayer" Headlines that Get Read and Get Response --Tons of examples you can "steal" for your own ads. How to Install Persuasive Images in People's Brains --Learn how to direct how people think about your products and services. Why People Really Buy Your Product or Service --Sorry, but it's not what you think. (But you better know the reason... or else .)The book is terribly outdated and inspires no confidence in young entrepreneurs. While the Life Force 8 examples are valuable, along with the nine secondary forces that drive our purchasing habits, the approaches to marketing to people by conjuring up images of how a product or service will meet one of their powerful, biologically wired needs, these strategies don’t make sense in 2020. Long vs. Short Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. Copywriting is the way of writing or advertising your words to engage your readers. You can excite them to your product or business by playing with their minds, and as a result, you can convert them to your customers. Why Copywriting is Important

I hope you have learned the concepts of copywriting and motivated enough to make huge money by applying Drew’s techniques. Cashvertising PDF It’s all about hitting the right triggers for people, which come from eight core desires, also known as the Life-Force 8 (LF8). These are wired into our brains and are what helped our ancestors survive. They are: Habla de conceptos de mercadotecnia para convencer a la gente de comprar productos: técnicas asociativas y disociativas, anunciar mejor las ventajas de un producto. Pone como ejemplos las campañas publicitarias de diversos productos para analizar cómo llegar a las mentes de les consumidorxs y persuadirles con textos e imágenes adecuadas para que compren.Ad-Agency Secret #13 - Adding questions does help to keep the prospect's interest, but for how long? To me, it'll only work well if the prospect is not required to read through massive amount of copy before finally arriving at the answer. Better yet, this does not read like a text book. I am currently reading another book about developing your web presence, and in sharp contrast to THAT book, Cashvertising is written to flow. It is written to interest! If you want to sell anything, these are the points that are essential if you hit them in your copywriting, and you will get excellent results. After that, the author points out eight more points, which he called secondary human thought because people are not born with these desires, but people acquire them over time. And these desires are. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services.

However...and there is a however, some of the methods he prescribes are quite crass and questionable. I'm all for simplicity in the message but a certain degree of elegance wouldn't hurt, I think. Where to Always Put Your Biggest Benefit --Miss this and you're flushing your ad dollars down the toilet. Short headlines enjoy a higher readership than long headlines. As headlines grow, readership shrinks. Protect loved ones – this is a big one for me now as a rather new daddy. We want to make sure that we take care of our wife and kids and our family. We want to be a provider and ensure that those we care about will live well in their own LF8. If your customer is satisfied, get their testimonial. You would be doing a great disservice to yourself by not getting that testimonial. In many cases, a strong testimonial will engage the reader to act WAY MORE than your ENTIRE sales letter, or ad!

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The entire book can be seen as an active case study, as you learn the techniques Drew talks about, yet AS YOU ARE READING THEM, you catch them being used to catch your interest in the process! Very, very intriguing! Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. All you need is a device with an internet connection and you’re ready to start exploring the world of cash incentives. The document is optimized for easy reading on both desktop and mobile devices, making it accessible wherever you go.

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